About Ashish Gupta
Ashish Gupta holds a Bachelor's degree in Fashion Technology from the National Institute of Fashion Technology (NIFT) and is a certified PMTS (timeSSD) practitioner. He has worked as a Technical Process Developer at a denim manufacturing plant in Egypt and as a Management Consultant at Rajesh Bheda Consulting. He is currently associated with the Landmark Group.
Contributed Articles:
Insights of Measurements in the Denim Industry
With the boom of the e-commerce in the fashion industry, it has been a major concern of fashion retailers to deliver quality goods right first time. According to the statistics of narvar.com (state-of-returns-consumer-report-2021), 42% of consumers made their return due to measurement issues. I don’t need to mention that denim jeans and denim products are some of the favorite fashion items of consumers.
Technology Trends - Unlocking the Hidden Potential of the Apparel Industry
As per the reports, about 97% of clothing ends up in landfills and 60% of them lands within 12 months. With enormous rise in fast fashion in recent years has accelerated the contribution of greenhouse gases, and currently, the emissions stand at 8% to 10 % of total emissions. In the recent news breakout, when the news of the Atacama Desert, Chile broke out of how fast fashion retailers are dumping clothes. And it has become one of the biggest dump yards of the apparel/textile sector in the world. It's high time to stop snoozing the alarm and consider this as a wake-up call to act and take certain decisions for the future.