About Aayushi Dokania
Aayushi holds a Bachelor's degree in Fashion Technology from NIFT, Kannur. Her interests lie in sustainability, newer innovations, functional and technical garments
Contributed Articles:
Lotus Silk: A Sacred Luxury
Lotus, the national flower of India, is more than just its beauty. A flower of religious and cultural importance blooms out of mud. This symbol of purity and knowledge serves many purposes. The pastel petals, the large green leaves, and the brownish stems are of high value. The lotus stems, apart from being nutritious, are much appreciated for their fibers. Delicate, thin strands of fibers are extracted from the lotus stem and woven into fabric with silk-like properties and are thus called “Lotus Silk.”
How to Start an Online Thrift Store
The idea of thrifting has gained significant prominence over the past year due to the nationwide lockdown and the subsequent consequences of it. Small businesses have flourished to a colossal extent and offer a vast array of products and services to consumers.
Nanotechnology & Its Potential in the Textile Industry
The textile industry is a significant polluter of the environment. The production of raw materials, spinning them into fibres, weaving fabrics, and dyeing require enormous amounts of water and chemicals, including pesticides for growing raw materials such as cotton. Consumer leaves a large environmental footprint due to the water, energy, and chemicals used in washing, tumble drying, and ironing, as well as to microplastics shed into the environment.
Are Virtual Mirrors the Next New Thing in Fashion Retailing?
We live in an era of rapid urbanization, which feeds into the growing demand of consumers. E-commerce has gained substantial popularity over the past few years. However, surveys suggest that e-shoppers return approximately 70% of their apparel orders.
The major reason is the “fit” issue. Though e-commerce is a convenient option and provides an endless aisle advantage, it certainly cannot replace the in-store experience.