7 Things to keep in mind when buying t-shirts for reselling business

T-shirt reselling business

Question: What are the points we should keep in mind when we go for buying t-shirts for reselling?

So, your business model is buying t-shirts in bulk quantity from wholesalers or distributors or from the open market. And then reselling those t-shirts to end consumers. This is surely a good idea in t-shirt selling business.

You have asked the right question before you start your t-shirt reselling business. 

Yes, you must know some key points and take care of those things while sourcing (buying) t-shirts whether you resell your t-shirts online or offline stores.

In the t-shirt reselling business, the following points you need to keep in mind.

1. Select good t-shirt styles

There are different designs of t-shirts available – the crew neck, the V neck, and polo shirts. T-shirt design in terms of full-sleeve and half-sleeve t-shirts. Source mix of all types of t-shirts styles and designs. Explore online t-shirt selling portals to get ideas of the latest t-shirt styles. 

2. Procure well-fitted t-shirts

Nobody will buy an ill-fitted t-shirt. So, keep in mind to study the fit of the t-shirts for your target customers. You have options like - regular fit t-shirts, fitted t-shirts, and loosely fitted t-shirts. For checking the t-shirt fit you can use a model or dress form. 

3. Material quality and stitching quality

The fabric quality and stitching quality are most important to make your consumer happy. So, you must ensure the fabric quality is good for the t-shirts you are going to buy. 

Make sure the seams are secure and there are no loose threads in the t-shirts. T-shirts are neat and clean after finishing and packed nicely into polybags (if polybag packing is used). 

The good quality fabrics are durable, dimensionally stable in multiple washing. Make sure the t-shirts do not shrink after washing and do not bleed their colors.

If your consumer gets good quality on their first buy – they will be your return buyer.

4. The print quality and print graphics

End consumers buy t-shirts based on the print graphics on the front body of the t-shirt, design of print patterns if it a printed t-shirt. So, make sure printed designs are good and attractive. Select print graphics considering your customer niche. Nobody buys low-quality graphic tees.

Customers may ask you what type of print is on the t-shirts you are selling. Is it screen printing? Or a sublimation printing or direct-to-garment print? 

You can learn about different types of print and you can relate that with the prints in your t-shirts.

5. Keep all sizes in your inventory

It is forecasting of t-shirt size ratio. Different people wear different sizes. So, keep t-shirts of all sizes in your inventory. 

Get an idea what should be size ratio of Small, Medium, Large and Extra Large t-shirts. Buy t-shirts following that ratio. For example, if your customers’ size demand as S:M:L:XL :: 1:4:3:2 and you are buying 100 t-shirts for same designs, you need to buy 10 pieces of Small, 40 pieces of Medium, 30 pieces of Large and 20 pieces of Extra Large t-shirts.

6. T-shirt color

Pick the color for the t-shirts that are on the latest trend. Some people like light shades and others like darker shades. So likes pink and others like green colors. So, buy as many colors as you can buy/afford for your store. To learn more about the t-shirt color trends and print design, explore top t-shirt selling websites like Myntra.com and bewakoof.com

Plain t-shirt/Blank t-shirts - In ready-made t-shirts, you can choose solid colors plain t-shirts (t-shirts without any print on them). When selling, you can categories your t-shirts by color, print design, and by t-shirt styling.

7. Fabric quality

Give your customer many options to choose from different fabrics. So, you can include heavier t-shirts (higher GSM) with the normal t-shirts. You can keep t-shirts that are treated with special finishes – like stone wash/enzyme wash. Washed t-shirts have a soft and bulkier hand feel. This will give variety to your customers to choose from your store.
Fibre content of the t-shirt - Your customer will be asking whether your t-shirts are 100% cotton t-shirts or polyester t-shirt or blended fibre. So, get some technical knowledge of fibre content.

Do you like to know the t-shirt manufacturing steps? Read this article.

For online t-shirt selling, you can consider these points for starting your t-shirt business and increasing t-shirt sales.

Prasanta Sarkar

Prasanta Sarkar is a textile engineer and a postgraduate in fashion technology from NIFT, New Delhi, India. He has authored 6 books in the field of garment manufacturing technology, garment business setup, and industrial engineering. He loves writing how-to guide articles in the fashion industry niche. He has been working in the apparel manufacturing industry since 2006. He has visited garment factories in many countries and implemented process improvement projects in numerous garment units in different continents including Asia, Europe, and South Africa. He is the founder and editor of the Online Clothing Study Blog.

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