What is Future Finish for Jeans?

Future Finish is a new online personalization experience by Levi Strauss & Co. where consumers can now go to levi.com (US only) to create their own jeans, from the fit down to the patterns, patch and wear. Future Finish allows Levi.com to change the prevailing denim/apparel model from selling what customer make to making what you sell – helping Levi better adapt to consumer demand and deliver the products they want most.

It uses a proprietary laser-powered technology developed through its Project F.L.X. to digitise the design and development of denim finishing, enabling it to take its online customisation experience to a new level.

Jeans backpatch label
Image source: levistrauss.com
Consumers can choose an iconic Levi’s® fit – 501® Original and 502™ Taper for men; 501® Short and 721 Skinny for women – in a lighter or darker denim wash, select from three different tints (midnight, black or rose), six patterns (natural worn, bandana, logo, camo or leopard), and add wear (rips or distressing), according to a company press release.

Customers can also swap their leather back patch with six different colour options: blue, yellow, orange, pink, green or traditional leather. The tool offers over 3,400 possible permutations.

Once an order is completed, it is sent to the company’s Sky Harbor facility in Nevada, where the jeans are finished using far fewer chemicals than traditional finishing methods use, and 100 per cent recycled water, before getting shipped out the door in specially marked packaging. (DS)


Prasanta Sarkar

Prasanta Sarkar is a textile engineer and a postgraduate in fashion technology from NIFT, New Delhi, India. He has authored 6 books in the field of garment manufacturing technology, garment business setup, and industrial engineering. He loves writing how-to guide articles in the fashion industry niche. He has been working in the apparel manufacturing industry since 2006. He has visited garment factories in many countries and implemented process improvement projects in numerous garment units in different continents including Asia, Europe, and South Africa. He is the founder and editor of the Online Clothing Study Blog.

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