Project SU.RE (Sustainable Resolution) Launched by Smriti Zubin Irani

Project SU.RE (sustainable resolution), which involves 16 leading retail fashion brands, reflects the thought of Mahatma Gandhi and is a step towards responsible and smart business, she said here on Thursday night. 


Project SU.RE is launched by Mrs Smriti Zubin Irani, Union Minister for Textiles. The SU.RE project is a commitment by India’s apparel industry to set a sustainable pathway for the Indian fashion industry. SU.RE stands for ‘Sustainable Resolution’ – a firm commitment from the industry to move towards fashion that contributes to a clean environment.

Top fashion and retail brands like Future Group, Shoppers Stop, Aditya Birla Retail, Arvind Brands, Lifestyle, Max, Raymond, House of Anita Dongre, Westside, Spykar, Levis, Bestsellers and Trends are signatories to the project.

Never before have 16 of the biggest brands of India come together to save the earth. The combined industry value of the the 16 signatories to the resolution is around Rs 30,000 crore.

The project was launched by the minister along with the Clothing Manufacturers Association of India (CMAI), United Nations in India and IMG Reliance, the organisers of Lakme Fashion Week.

"As a proud Indian, I stand here today to witness history. I would like to tell the United Nations that this has become possible due to the initiative of the industry, IMG Reliance and Lakme Fashion Week," the minister said.

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"We are celebrating the 150th birth anniversary year of Mahatma Gandhi, who asked us to be the change you wish to see in the world. The sustainability resolution adopted today is reflective of that very thought of the Mahatma," she said.

Rahul Mehta, President, CMAI, said, "In the past, several products and processes of our industry were not environment-friendly. It is a responsible and timely step taken by the apparel industry of India, especially the signatories, to commit to move towards sustainable fashion."

The signatories have pledged to source or utilise a substantial portion of their total consumption using sustainable raw materials and processes by 2025.

"The future of design is foremost about design with a future and without sustainable supply chains, the fashion industry will become less and less viable, said Renata Lok- Dessallien, Resident Coordinator, United Nations in India said.

The launch of project SU.RE at Lakme Fashion Week was supported by the Lenzing EcoVero that stands for ecologically responsible production of viscose fibre made from the renewable & certified raw material wood, and R Elan that produces Green Gold fibre made from 100% used PET bottles with one of the lowest fibre carbon footprints globally.

This story has been edited by Online Clothing Study and republished from leading news websites. Image source: https://www.pragativadi.com

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