When we are purchasing electronic items and books from online stores with full confidence then why not buying garments from online garment stores? The reason - does the clothes fit me? That is why shoppers think a while to decide whether they go for online shopping or not. Study says, online stores that sell clothes get huge customer return due to fit related issue.
Now shoppers can try before they buy.
Fits.me recently launched "Female Fitbot Mannequin" that may eliminate FIT related problem with apparel purchased from online apparel stores. Online stores those have provided virtual fitting facility are getting most of the online shoppers and their customer return has gone down drastically. Using a robot for fitting on the computer screen provides customers how garment will fit on her physical body. To get exact fitting of the garment shopper has to enter her body measurement on the "virtual fitting room" Height, Neck, Bust, Waist - level to belly button and wrist to back of the neck.
Now shoppers can try before they buy.
Virtual fitting room. Image courtesy:carrefour.com |
This is really a great innovation for the e-commerce retailing. But the facility of the "virtual fitting room" is provided by limited web stores. For the Indian customers who are looking for shopping online from Indian web stores still have to wait for virtual fitting room facility.