The primary elements of clothing design are product silhouette, line, color, fabric and trimming. When clothing is designed all of these elements are taken in account.
#1. Silhouette:
It is the most dominant visual element of a garment. Silhouette means the shape of a garment. The basic silhouettes are classified into three categories like,- Slim line silhouette- the garments which remain in contact to the body are called as slim line silhouette.
- Moderate silhouette – the garments which not fall close to the body contact are known as moderate silhouette.
- Extreme silhouette – the garments which have a layering of clothes to show the fullness of the garment and also improve the drape are called extreme silhouette.
#2. Line:
It refers to the edge or outline of the garment.#3. Color:
Color is the most important of the design because it is the first thing that is noticed by a customer. More than the visual look of a color, it carries lot of meaning of the garment.- Cloths in one color add to illusion to height.
- Dark colored top with light colored bottom tends to shorten the height of the wearer.
- Contrast between dark and light also creates effective illusion.
- Space filled with pattern seems larger than plain space.
- Dark colors recede visually.
- Light colors stand out. Thus single color have bright look and good combination of colors add the value of the garment.
#4. Fabric:
The basic raw material of clothing is fabric. Fabric thickness, weight, physical properties are also considered during clothing designing.#5. Trimming:
Trims are used in garment for function or styling purpose. Trims help to emphasis the garment as well as it improve the aesthetic value.
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Merchandising