Product Innovation: An Important Parameter for Supplier Selection Method in Fashion Manufacturing

SHARE:

Product innovation in apparel manufacturing.

This is a guest contribution from Todor Stojanov

Usually, fashion retail companies use set of standard procedures for selecting their suppliers. Retailers send orders to the buyer with supplier selection procedures  to source clothing from their suppliers according to their needs and preferences. If Supplier Company wants to cooperate with the Fashion Retail Company, the minimum requirements (Quality, Delivery time, Price) for cooperation need to be fulfilled. Beside these three factors, there is one extra factor that might be very important and can “trigger” buyer’s attention. That is the innovation segment. The innovation segment is especially important for supplier selection procedure and it will be additionally explained.

The order of supplier selection procedure can be switched and the supplier can select his customer by offering attractive deal.

Vendor Selection Procedure
Image courtesy: gapcareers.co.uk
There are many cases where suppliers present their products to buyers (in their show room or visit buyer’s office) in order to start cooperation, but most of them always make same mistakes.

Most common mistakes made by suppliers:


  1. Copy the product that buyer already has in their stores in order to show that they can produce the same style;

  2. Present the products that they have already produced for some other competitive brand; 

  3. Present products that don’t fit the buyer style and brand concept.

  4. If supplier wants to be selected by the buyer, than they need to offer something new and innovative that will attract the customer’s attention.

Possible Solutions:


  1. Make a detailed study of customer’s brand history, culture and style. Learn about customer’s strategy, market position and target group and design the product that can fit the above mentioned requirements.

  2. Follow the world fashion trends by visiting trade fairs and exhibitions (Premiere Vision, Spin Expo, MesseFrankfurt), fashion weeks (New York, London, Paris, Milan, Tokyo), fashion web sites (style.com, net-a-porter.com, firstview.com) fashion magazines (Vogue,Elle), fashion consulting companies (WSGN, STYLESIGHT).

  3. Cooperate with young designers and fashion schools for collecting new, fresh ideas.

  4. Develop new (fresh) look with your design team.
About the Author

Todor Stojanov has a Bachelor Degree in Textile Engineering, and Master Degree in Quality Management. He has 4 years of working experience for C&A Quality Assurance department in Macedonia and now he is working for Zara-Man merchandise department in Shanghai- China.
He lives in Shanghai -China for two and a half years and is doing his PhD degree in Fashion design and engineering at Dong Hua University.
He loves to exchange some experience with a professionals in the textile and apparel area. Get more from Todor in Google+

COMMENTS

You may also like

Name

5S,3,Activewear,1,Apparel ERP,1,apparel industry,56,apparel news,33,Apparel Production,31,Apparel Software,17,Bamboo Fabric,1,Bangladesh,1,Blogs,1,Books,31,Business Guides,9,Buyer,1,Buying House,4,CAD/CAM,1,Calculation & Formula,1,career,34,Change Management,1,Clothing,2,Clothing Brand,3,Compliance,3,Consumption,4,Costing,11,Cutting,18,Denim,3,Directory,3,Dyeing,1,eCommerce,2,Education,5,Event & Fair,14,Fabric,73,Fashion,5,Fashion Business,40,Fashion Design,3,Fashion Show,2,Fiber,1,Finishing,10,Garment Exporters,1,Garmenting,2,Gartex,1,GSM,1,Guest Post,8,Human Resource,2,Industrial Engineering,211,Infographic,5,Knitting,3,KPI,7,Kurti,1,Lean,27,Line layout,3,Machines,30,Manufacturing,51,Merchandising,105,MIS,23,MISC,20,Operation bulletin,14,Operator,1,Operator Training,1,Performance rating,1,PLM,3,Printing & Embroidery,11,Problem Solving,1,Production Planning,27,Project Report,1,QNA,121,Quality,61,Quality manual,2,Quality system,14,Research project,1,Resources,43,Retailing,4,Salary & Wages,7,Sampling,22,Scheduling,3,Sourcing,8,Spec Sheet,9,Sportswear,4,Stitching,3,Store,2,Stretch fabric,1,Student corner,1,sustainable clothing,7,T-shirt,3,Tailor,1,Tailoring Shop,2,Technology,58,Texprocess,1,Textile processing,11,Textile testing,23,Textiles,42,Threads,1,Towel,1,Trims & Accessories,15,videos,12,Waste,1,Work Study,38,Yoga wear,1,
ltr
item
Online Clothing Study: Product Innovation: An Important Parameter for Supplier Selection Method in Fashion Manufacturing
Product Innovation: An Important Parameter for Supplier Selection Method in Fashion Manufacturing
Product innovation in apparel manufacturing.
https://2.bp.blogspot.com/-zbib4K5KMxY/UbX7AgkX4HI/AAAAAAAAAAM/G-rMbhL-CSE/s320/Big+brand's+retail+store+gap.jpg
https://2.bp.blogspot.com/-zbib4K5KMxY/UbX7AgkX4HI/AAAAAAAAAAM/G-rMbhL-CSE/s72-c/Big+brand's+retail+store+gap.jpg
Online Clothing Study
http://www.onlineclothingstudy.com/2013/06/product-innovation-important-parameter.html
http://www.onlineclothingstudy.com/
http://www.onlineclothingstudy.com/
http://www.onlineclothingstudy.com/2013/06/product-innovation-important-parameter.html
true
6551124471002606808
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy