Showing posts from October, 2017

Activewear and Athleisure: Product, Trends and Future

This is a guest submission from Indu Sharma.

These two categories refer to attire or clothes designed for the purpose of transitioning from exercise wear to casual wear.

Their rapid growth reflects the interest in a healthier lifestyle. The categories span high-tech, performance-enhancing fitness garments for professional athletes, apparel and workout gear for individuals and wearing, practical choices for those who enjoy the outdoor active lifestyle that just involves regular walking.
Brands and Retailer from Nike, Adidas, Lululemon, and Athleta to Designer Brands like Calvin Klein to Betsey Johnson are all designing with a purpose outfitting that active lifestyle with new fiber technologies and specialist fabrics. In short Product, Trends and Future in these categories are and will continue to be driven by technology in fabric and design.
It’s not clothing; it’s a lifestyle
It is Clothing You Don't Actually only Wear To Work Out.

So, whether or not you are a gym junkie, you are …

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