How To Come Up With An Authentic Name For Your Clothing Brand

Ask any marketer about naming brands and more likely than not they will tell you that it is easier said than done.

The name of a brand should not be taken lightly, it is, after all, the first impression of your product. It should not only sound good but be easy to adapt to different media, have positive connotations and be attentive to cultural sensitivities of the market where it will be released.

Not an easy task, if you ask me! But worry not, this infographic will teach you simple techniques that will help you find the best possible name for your brand. Enjoy!

This infographic was brought to you by Printsome, an online T-shirt printing agency that provides personalised merchandise and awesome service to brands and companies all over the UK.

Prasanta Sarkar

Prasanta Sarkar is a textile engineer and a postgraduate in fashion technology from NIFT, New Delhi, India. He has authored 6 books in the field of garment manufacturing technology, garment business setup, and industrial engineering. He loves writing how-to guide articles in the fashion industry niche. He has been working in the apparel manufacturing industry since 2006. He has visited garment factories in many countries and implemented process improvement projects in numerous garment units in different continents including Asia, Europe, and South Africa. He is the founder and editor of the Online Clothing Study Blog.

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