The Entrepreneur’s Guide to Sewn Product Manufacturing, the book by Kathleen Fasanella

I am sharing about the much-said and much-loved book in the fashion industry (in apparel) - The Entrepreneur’s Guide to Sewn Product Manufacturing. This book has covered all the necessary information and knowledge one needs to start business in sewn product manufacturing. Product may be a shirt, dress or jacket. The author has explained end to end process and included guides.

If you are planning (dreaming) to start an apparel business in small scale, this might be the best book for you. You can buy it from

Book cover
Kathleen Fasanella, the author of the book ‘The Entrepreneur’s Guide to Sewn Product Manufacturing’ is best known as the hostess of the blog Kathleen is famous in the garment industry for her contribution to the industry by providing knowledge through her book and the blog.

The book content is shown here for your reference. You can see what all topics those you will get inside the book. (This book content has been picked from her blog with her permission). There are some free chapters you can read and download from this page.

Book contents

Section 1: A Newcomer’s Guide to the Trade

  • What is Manufacturing?
  • Reality 101 
  • Be Afraid. Be Very Afraid 
  • Weird Things that No One Ever Tells You 
  • What Your Name Says About You 
  • Free-Lance Design 
  • Licensing 
  • Small Service Provider Tips  
  • How to Protect Your Work

Section 2: How to Plan a Line

  • Manufacturing 101 
  • Job Descriptions in the Industry 
  • Developing Product Concepts 
  • Determine Market Entry 
  • Production Scheduling 101 
  • Troubleshooting Concept Development,
  • The Art of Ordering Fabrics 
  • Design Process Tools 
  • What are Style Numbers?
  • What Are Blocks? 
  • Do You Need a Pattern Maker? 
  • How to Hire a Pattern Maker
  • Troubleshooting Product Development 
  • Why You Need a Fit Model?
  • Design Process Organization 
  • 13 Best Business Sins

Section 3: Market

What is Quality…Really? / A Boutique Owner Tells All / Sales Reps 101 / Contracts and Conditions / A Rep Rats on Reps / Feed-Store Pete: A Retailer’s View / Sales Policies: A DE’s View / Market Samples, Permission to be Paranoid / Scout a Market (and the Competition) / Market Trends; What Consumers Want

Section 4: Production

Product Costing; CM&T / Production Cutting; Making Markers / How to Hire a Grading Service / Production Sewing 101 / Practice Sewing Organization / Industrial Sewing Theory / How to Hire a Sewing Contractor / Troubleshooting Sewing Contractors / Product Costing and Pricing / Setting Up Shop

Section 5: Improving Product Quality

How to Make Guides and Templates / Lining Drafts; Vests, Jackets and Sleeves / Textile Testing / How to Test and Measure Shrinkage / Cutting a Pattern for Shrinkage / Fundamentals of Fitting: Torso / A Practical Guide to Grading / Production Pattern Making 101/ Advanced Guides and Templates

Section 6: Management and Trends

Financing for Manufacturing / One Reason Corporations Succeed / Why People Quit / Troubleshooting Project Management /How to Go Broke (quickly) / How to Go Broke (slowly) / Theory of Manufacturing Management / The Industry Model Won’t Work for You / The Big Dirty Secret / Why DEs are Destined to Succeed

Section 7: Resources

Bibliography / References / Glossary / Trade Suppliers, Magazines & Resources / Market Show Contact Information / Index

Test Your Knowledge (answers)

Small Business Survey

A List of Sample Forms, Charts and Tables

Define Your Target Customer / Production Schedule/ Sketch Sheet (pdf) /Style Meeting Checklist / Pattern Card/Cutter’s Must (pdf) / Input Control Form / Allocation Table /Manufacturing Rules / Salesman-Manufacturer Sales Contract / CM&T Worksheet / Product Specifications Sheet / Contractor Evaluation Form / Product Costing Sheet / Basic Tool List / Master Schedule Checklist

Read more about the author and her work.

Prasanta Sarkar

Prasanta Sarkar is a textile engineer and a postgraduate in fashion technology from NIFT, New Delhi, India. He has authored 6 books in the field of garment manufacturing technology, garment business setup, and industrial engineering. He loves writing how-to guide articles in the fashion industry niche. He has been working in the apparel manufacturing industry since 2006. He has visited garment factories in many countries and implemented process improvement projects in numerous garment units in different continents including Asia, Europe, and South Africa. He is the founder and editor of the Online Clothing Study Blog.

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  1. Thank you Prasanta,
    I own a copy of this book and it is too good.
    I have attended a boot camp in Kathleen's factory in albuquerque, New Mexico
    ( )
    where I met her. She is a great person and garment manufacturing encyclopedia.

    Her website is
    It has a member forum, which is a vast knowledge pool. You can become a member by buying the book. Scan the copy of the bill and email it to Kathleen, and she will set up the access to the member forum.



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