The Manufacturing Challenges in Domestic Sportswear Manufacturing (Video)

In India, the activewear market is growing rapidly. Many apparel manufacturers have started their own brand on the activewear segment and penetrating into the main market. There are many home-grown sportswear brands that are performing well along side of the international sportswear apparel brands.

Tantu, the alumni association of two textile engineering colleges of West Bengal, India, recently organized a seminar on Performance Textiles: Athleisure and Active Sportswear. (I am also an active member of this alumni association and part of the seminar organization committee).

We had invited some of the well-known industry experts, established domestic sportswear brand owners and decision makers for the panel discussion on the above topic. It was an interesting panel discussion on sportswear business focussing on the major challenges of running an activewear brand and manufacturing business.

In this post, I have shared the video one of the panel discussions. The first panel discussion was - Activewear and Athleisure: The Manufacturing challenges. Watch the full panel discussion in this video.

In the first video, you will see Panel Members
(1) Indu Sharma from Delta Galil
(2) Roshan Baid, owner of the brand Alcis
(3) Sanchit Khurana, brand owner of  Pace Athletica
(4) Bhupinder Singh, Head Creation Centre & Sourcing, Wildcraft, India
(5) Deepankar Sekhri from Decathlon

They are talking about the current changes in sportswear manufacturing in India and possible ways to overcome those challenges.

The second panel discussion, Market Opportunities, will be published soon. Keep reading OCS.

Prasanta Sarkar

Prasanta Sarkar is a textile engineer and a postgraduate in fashion technology from NIFT, New Delhi, India. He has authored 6 books in the field of garment manufacturing technology, garment business setup, and industrial engineering. He loves writing how-to guide articles in the fashion industry niche. He has been working in the apparel manufacturing industry since 2006. He has visited garment factories in many countries and implemented process improvement projects in numerous garment units in different continents including Asia, Europe, and South Africa. He is the founder and editor of the Online Clothing Study Blog.

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